You may be waiting to get that first sale. You may possibly even just want to reach a larger audience. So how can you try gain attraction and sell your NFT? Promoting and marketing your artwork and profile is key! Below are some pointers:
1. Purpose
Have a clear purpose for your art. Being unique and original will set you a part from the rest. Remember people love a story and usually make purchasing decisions based on emotion so having a compelling reason or story behind your art is beneficial.
2. Details about your NFT or project
When you create your NFT, use high-quality images. Decide what type of NFT it'll be for example, open edition or limited edition - some people buy based on the type of NFT. The blockchain you deploy your NFT on is also something to consider. Think about where your community is most active and which blockchain supports your NFT's purpose the most. For example, you may choose RARI Chain if your project is art focused or Kroma or Etherlink if it's for gaming.
3. Pricing and royalties
Is your goal to have as many mints as possible or is it an exclusive piece? What's the rarity of your piece? How big is your community? How price sensitive is your community? What's the market like at the moment e.g. high or low gas prices?
These are factors you need to consider when deciding a lower or higher cost for your NFT.
|
For example: a well-known, verified collection (My Pet Hooligan) selling an NFT for 0.5ETH. |
For example: a less well-known, unverified collection (ThorGuards) selling an NFT for 0.068ETH. |
4. Develop relationships with your community
Your community is the base for your success. Engage, inform and nurture your relationship with them. Communication is key for others to see you. The more details you provide them with and the more you respond to them, the more they'll know about your NFT or project.
5. Social media
Posting regularly (with a planned approach) on social media platforms such as, X (Twitter), Discord and Instagram is essential. Posting before, during and after your NFT's launch is a good way to gain attraction and awareness for your project. Your community will then be aware to watch out for the day when your NFT is available.
Social media is a great tool because you can reach large audiences anywhere in the world. Choose platforms where your audience is most active. Posting images, videos and performing live streams are ways to engage with your community and promote your brand. A tip for social media: use key words, hashtags and tag relevant users in your posts.
Note: You can read these articles to find out how to post your NFTs, Rarible profile and, collections on social media: How to share your NFT on your social media accounts, How to share your Rarible profile on your social media accounts & How to share your collection on your social media accounts
6. Partnerships
Reach out to your current community such as, friends and partners to help support your NFT or project by re-sharing it.
Try to connect or collaborate with artists and brands in Web3 who you feel fit your vision best. You can also learn from these artists and brands about how to nurture your community and grow your brand.